MODULE 1
Understanding Marketing Management
Understanding Marketing Management
Understanding Marketing Management
1.1
Why is marketing important?
1.2
Some fundamental marketing concepts
1.3
The Marketing Mix
1.4
Tasks necessary for successful marketing management?
1.5
Marketing Research
Marketing plan Process
Understanding Marketing Management
Understanding Marketing Management
2.1
Situational analysis.
2.2
Marketing strategy.
2.3
Marketing tactics.
2.4
Implementation and control
Customer-Perceived Value
Customer-Perceived Value
Customer-Perceived Value
3.1
What are customer value, satisfaction, and loyalty?
3.2
lifetime value of customers and how can marketers maximize it?
3.3
attract and retain customers and cultivate strong customer relationships.
3.4
Data base Marketing.
Consumer Buying Process
Customer-Perceived Value
Customer-Perceived Value
4.1 Factors Influencing Consumer Behavior.
5.Creating Brand Equity
5.1
What is a brand and how does branding work?
5.2
What is brand promise?
MODULE 2
Understanding digital Marketing strategy
Understanding digital Marketing strategy
Understanding digital Marketing strategy
1.1
Key pillars of planning process.
1.2
Understanding RACE planning system.
1.3
Audience mapping exercise.
Digital Marketing strategy
Understanding digital Marketing strategy
Understanding digital Marketing strategy
1.4
A close look in your product.
1.5
Customer Decision Journey.
1.6
Channel Mix planning.
Content Marketing
Understanding digital Marketing strategy
Content Marketing
2.1
Anatomy of content strategy.
2.2
Types of content.
2.3
Social media content factors
